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01/01/2020

Senior Media Relations Specialist

Full-time Dec 2022 - Present Riyadh, Saudi Arabia • Develop and execute media relations strategies for events to ensure maximum media coverage and exposure. • Create media lists and pitch to journalists, influencers, and bloggers to secure media coverage. • Work with internal and external stakeholders to develop key messages and talking points for media interviews and appearances. • Develop and distribute press releases, media advisories, and other materials to media outlets. • Build relationships with journalists and other media professionals to increase the company's media presence. • Manage media inquiries and • coordinate media interviews and appearances. • Monitor media coverage of events and analyze media trends and opportunities. • Work closely with event planning teams to ensure media needs and requirements are met. • Manage crisis situations and respond quickly and effectively to negative media coverage. • Develop and maintain a media database to track media contacts and coverage. • Collaborate with cross-functional teams, including marketing, public affairs, andcorporate communications, to ensure consistent messaging and effective media outreach.

Internal Communications Specialist

Full-time Feb 2021 - Dec 2022 Riyadh, Saudi Arabia Developing and implementing internal communication strategies • Developing and implementing communication strategies that help employees understand the organization's goals, values, and objectives. • Ensure that employees are informed about important news, events, and initiatives. Creating communication materials • Development of various employee engagement items, including newsletters, intranet content, videos, and presentations. Managing communication channels. • Manage communication channels such as email, instant messaging, Internal website. Measuring the effectiveness of communication

Marketing Specialist

Full-time Jun 2020 - Feb 2021 Riyadh, Saudi Arabia • Conduct market research to identify target audience, market trends, and competitor analysis. • Create marketing materials such as brochures, flyers, advertisements, and digital content that communicate the benefits of the products or services to the target audience. • Manage marketing campaigns by coordinating with internal teams and external vendors to ensure campaigns are executed on time, within budget, and with the desired impact. • Measure the effectiveness of marketing campaigns by analyzing metrics such as website traffic, lead generation, social media engagement, and sales conversions. • Collaborate with cross-functional teams to ensure marketing strategies align with company goals and objectives. • Stay up-to-date with industry trends and best practices in marketing to continuously improve marketing strategies and tactics.

Marketing Intern